Pilots help us understand how your business works, the goals of the website, and what it will take for the website to be a success.

The first step is to clearly define your key audiences. We can’t decide how we’ll deliver your unique message unless we know exactly who we’re talking to.

What are others doing in your space? Whether it’s direct competitors or businesses with similar models, we have to look around to decide how you’ll stand out.

What role will the website will play in achieving your business goals? We’ll work together to identify goals for the website and recommend a strategy to get there.

After learning your goals and defining your audience, we’ll make a plan to speak to your audience without getting lost in the competition.

What will make this project a win? And how can we measure that on an ongoing basis? We’ll outline some initial criteria to measure the success of your site.

To ensure we’re on the right path from a content perspective, we’ll create a preliminary sitemap to structure the pages and content for your site.

Once we understand your audience and content, we’ll make choices about the visual style of the site, including the fonts, colors, graphics, and imagery.

We’ll propose what we feel is your most valuable design direction in the form of mood boards and reference images.

We’ll research all of the technology that can influence and enable your business goals and determine how to make it work for you.

The technical needs of your site will determine our recommendations on platforms and any third party solutions that might be needed.

After all is said and done, we’ll have an idea of the work ahead. We’ll lay out a specific scope of work, timeline, and budget to make it all happen.