Introducing the Project Pilot.

After years of overseeing the full process of launching projects of all shapes and sizes, we have designed and refined an approach that helps ensure the success of each engagement. Having a deep understanding of how your business works, the goals of the project, and how you will define success allows us to create a collaborative roadmap that is tailored just for you.

A successful website or product is about more than how it looks. That’s why we start at the beginning, before a single sketch is made or line of code is written. Gaining a deep understandingof your unique perspective, challenges, and goals informs our entire process from design to development.



Pilot Worksheet

Stakeholder Interviews


Competitive Analysis

Project Scope

Strategy Brief


Content Prep


User Flows




Look + Feel



Mobile + Tablet




User Training




The Pilot is about understanding the true objectives, then building a custom roadmap to ensure we reach them.

The traditional proposal method is flawed.

Signing a contract for several months worth several thousand dollars with a team you just met can be a big leap, especially when there are still unknowns that may affect the scope of the project. That's why we designed the Pilot to be a standalone engagement that requires no further commitment from either party. It gives us both a chance to get to know each other, work together, and make sure that the project scope makes sense. Pilots can uncover insights about the timeline, requirements, or goals that may change the course of the project altogether.

At the end of the Pilot, you will have a comprehensive document that gives you everything you need to get the project started including further research, core strategic insights, development strategy, milestones, deliverables, budget, and any other domains that are important to the success of the project. 


Pilot Session Agenda.


The discovery portion of the Pilot is where we further explore details about you and your business. We will discuss answers from your Pilot worksheet and raise any questions that we generated internally.




—Revenue model


—Customer acquisition

Project Scope

After we have a more thorough understanding of what you do, we will discuss the needs for the project itself. This helps define the overall scope of work required and the highest-impact deliverables.

—Core goals

—Secondary goals


—Success metrics



Timeline + Next Steps

Identifying any key project milestones up front will help inform priorities and the overall project timeline. Next steps will be discussed regarding our Pilot report and where to go from there.

—Project milestones

—Any potential challenges

—Review next steps