Getting it Right: How to Build the Perfect Startup Website (The First Time).
Download the free ebook and learn the four questions you must answer before starting!
Here’s what you need to know
The right website can help turn a good business into a great one.
We have seen it over and over—a company is growing, traction is increasing, but the website is an artifact from an earlier time in the company’s history. It doesn’t accurately reflect who you are today and how your company has evolved.
This is an inflection point that almost every startup reaches, and it can be the perfect opportunity to level-up your marketing and drive more demand for your product.
Where most websites fail
There should be a clear vision of who the site is for, what your visitors should get out of it, and what will define success. More commonly, people just “start” websites.
There tends to be disproportionate amounts of time spent on unimportant details, strategic underpinnings ignored, and decisions made based on individual preference.
Four questions you must answer before starting
Asking the right questions up front can help shortcut the pain of navigating these decisions in the middle of the process, or even worse, after a website is already launched.
Surprisingly, it’s not always a matter of company maturity—even well-established companies working on big-budget projects can overlook these important questions.