Vanilla: Estate Planning
For two years, we’ve been the go-to design team for Vanilla—an estate planning fintech that recently raised $30 million in funding—from launching their brand, and website, to creating marketing assets, explainer videos, and everything in between.
Icons
We worked closely with the team at Vanilla to create a system of icons to be used within their brand identity and digital product.
Illustration
With any new digital product, illustration becomes a powerful tool in conveying the benefits and functionality of the product. So we created an endless suite of illustrations to be used throughout their marketing touchpoints.
Animation
An engaging explainer video is a great way to make a great first impression with potential users—outlining the problems your product solves with animated proof of concept.
We also applied the same thinking to Vanilla’s illustrations within the website and marketing materials—bringing flat images to life in order to engage with their audience.
Web
Initially, Vanilla needed a simple website to support its launch, with the added challenge of easy content management and scalability. So we designed and coded a custom Squarespace template, a platform that allows for iteration and painless growth.
Since that initial launch, we’ve helped them evolve the website through countless iterations—handling the design, illustration, code, and content updates.
Materials
Vanilla has modernized estate planning, but some real-world human elements and processes come with the digital product.
So, they tasked us with creating documents essential to their offerings, such as printable worksheets, client questionnaires, and presentation decks.