Meet the Pilot.

What’s the first step in building your business's website? If you only have a foggy idea of what you want your online presence to look like, the answer is strategy.

Studio Rubric wants to help you mold that foggy idea into a fully-fledged plan for your future website. We call this the Pilot, and we believe that it’s the most important step in your website-building journey.

Online platforms like Wix or Squarespace can make it very tempting to jump right into choosing a template and playing with color schemes. Fair warning—this often forces people to start over once they figure out what their site really needs. As important as it is to have a beautiful website, it’s equally important to make a plan first.

Here are some questions to ask yourself before you start:

• How will a website help your business grow?

• Who are your competitors and what are they doing online?

• Who are your primary and secondary audiences?

• What actions do you want users to take on your website?

• What are the must have's and nice-to-haves?

• Do you need specific kinds of features or functionality?

Answering these questions early can save you a lot of time and money in the long run. Unfortunately, the strategy phase often gets skipped. That’s why we decided to break it out into a flat rate option for our clients. So, whether you choose to have us build your site, or you want to do it yourself, we can still help to create a clear path forward before the build even starts.

The Pilot phase gets everyone on the same page and is proven to be an invaluable step in building your perfect website. There’s no trial and error when you know what you need before you begin.

Find out more about the Pilot here, or get in touch.