A Central Hub for All Things Rachel Burke
In partnership with Squarespace, we launched a powerful one-stop-shop for everything Rachel Burke.
About Rachel
Rachel Burke is a multidisciplinary artist, designer, and author based in Brisbane, Australia — known for her vibrant, tactile designs and iconic tinsel creations. Her work is inspired by a love for naive craft materials and transforming the mundane into the magical. Rachel has exhibited her work in gallery spaces across Australia, including Saint Cloche Gallery, Hamer Hall, The Australian Centre of the Moving image, Enough Space, GAFFA, and the Redlands Art Gallery.
The challenge
Rachel initially had two websites—one for her art and another for her e-commerce shop. Squarespace brought us on to strategize and build a new site that would become a central hub—a place to sell her products, showcase her art, engage customers, and connect with collaborators.
Our Pilot Strategy phase allowed us to research and recommend an approach to the new site that would do just that. Working closely with Rachel, we built a custom site that reflects her work's energy (including a sparkling mouse trail ✨) while remaining flexible enough to make easy updates and grow with her business.
The technology
We utilized Squarespace's "Developer Mode" to ensure Rachel's website could speak directly to her brand, content, and business goals. Something we generally do for every project at Rubric. With Dev Mode, we can create a custom template while providing Rachel the Squarespace platform's full benefits. Every element on her website is just as easy to update as if we used an out-of-the-box template. This includes a robust e-commerce system that offers the buyer the option to choose interest-free payments with Afterpay.
More to come
We’re working with Squarespace on websites for multiple artists, culture creators, and influencers, so stay tuned for new work!